Vah kya advertisement hai

Now-a-days while watching television we watch more advertisement than other stuff. Whichever channel we tune into it’s just flooded with them. In more general terms we call them ads.

Now every company has there own ways of producing ads. Most of them just hire a team or something who makes ads for different other companies, give them the outline and basis and other necessary details and they come up with the ads that we see on TV. The best part is that nowadays on NEWS channels we see more ads than news itself, and whatever news is there is all to just increase the TRP of the channel.

But what weight these ads carry in our day to day life. Do they affect us at all?

Sure they do. It’s through these ads only that we come to know about the latest releases or upgrade of products, promotional offers and so many other things to bring increase in sale of products of growth of company. But recently some ads have tried doing something different, which I found really very impressive. These ads are trying to motivate the youth to come ahead and take a lead, do something productive. For example, latest I saw was some tea ad where a couple of young guys are giving tea to people outside a movie hall saying you sleeping, on other people trying to bounce back they say, “aaj election hai, agar aap vote nahi de rahe toh aap soo rahe ho”. Man this ad was impressive, than they tell about their website where you have all details about the election system and how to vote, how to get voter ID card and other thing. I myself saw this website before writing it down and it indeed had all info. Another ad was where a youngster picks up some wrapper which was thrown by someone else and throws it into a dustbin. There are few more to count. Unknowingly these ads do make a difference, if not other people’s loitered stuff but at-least people will throw there rubbish into a dust-bin. And about voting, stats say that youth is rising, they have stared voting, and ads like these will surly inspire a few more.

Many of you must have seen the Idea mobile ad also, where Abhishek is some school Principle and the teacher teaches student via phone, the students learn so much and teach their family members also and so on. I liked the ad, am very sure it must have added to the sales of idea mobile sim cards. Out of curiosity I mailed these people and asked if they have actually done something or it’s just an ad not to my surprise I have not received a mail from them. So I assume that they haven’t done anything in real, and it’s all for publicity.

Than there are some which show bike stunts, am sure that also inspires many youngsters. There are ads promoting the use of condoms. Like this the list goes on. But we should be careful; some wrong ads should not inspire us and people around us. And at the same time we should learn from the ads which convey some positive message. Cheers.